Head to H&M stores for some glamorous style this spring. The Swedish brand introduces a
party-wear collection, Conscious Exclusive, made from sustainable materials including organic
cotton and recycled polyester. The collection is rich in eloquent details, dramatic gowns and
sharp tailoring.
Ann-Sofie Johansson, H&M’s head of design, explains that it’s very important for H&M to
think about sustainability and to have it at the heart of their work.
Take a look at the collection here and make sure to get a piece of it in H&M stores and
online from 4th April, 2013.
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